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The Strategic Types of Content. Module 4 • 6 hours to complete. In this module, you will explore the various types of strategic content that go into an effective content marketing program. You will be able to identify and define the four types of strategic content: attraction content, affinity content, action content, and authority content. Learn live online or at our 5 star training venue in central London. +100 courses, expert course leaders, Adobe Certified This course is a step-by-step guide to teach you - Facebook Marketing and Advertising, Programmatic Media Buying, Google AdWords. Learn Google Ads, Facebook Ads, and programmatic Media Buying from SCRATCH! Our instructor - Abhishek Singh Rajpurohit (ex-advertiser turned social/digital media entrepreneur with over 10 years of experience …There are 4 modules in this course. Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert ...

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